[VIDEO] Newberry College's New Major: Social Media

Newberry College started a Social Media major this fall. For their first project, the students were asked to promote and advertise their cookies using social media around the campus and off-campus. The students used all social media outlets, and the Ambrosia group even decided to make their own song.

Tania Sosiak, Associate Professor of Graphic Design and Social Media says, “The students had to develop a cookie recipe, and then they had to bake the cookies and promote the cookies through social media. They were not allowed to promote the cookies any other way but through social media, on-campus and off-campus, if they chose to. And they chose which channels they wanted to use. Some students used Instagram, Twitter, Facebook, and YouTube, and then they promoted the cookies.”